HURLINGHAM POLO ASSOCIATION
WELCOMES “NEW WORLD OF OPPORTUNITY” FOR POLO
WITH KING OF GAMES INTERNATIONAL PARTNERSHIP
Oxfordshire UK April 03 2023
The Hurlingham Polo Association (HPA) are delighted to announce a long-term commercial partnership with King of Games International (KOGI) for its international events, the England polo teams, and professional umpires. KOGI will manage the appointment of sponsors, media, and brand partners and will implement HPA international polo events including hospitality and ticket sales.
This agreement will enable the HPA to have a more proactive approach to fielding teams internationally, including squad development and building the global presence and profile of the England teams. The HPA expects this stronger international presence to inspire the next generation of players, whilst bringing new interest into the sport and thereby enabling increased support for clubs, coaches, and players at every level. By utilising the commercial expertise of KOGI to deliver top-quality international fixtures, the HPA can dedicate their time to the elements core to the sport including player development, quality umpiring, coaching and welfare.
The relationship between HPA and KOGI is already well-established, and this new partnership builds on their successful lifestyle and clothing brand Hurlingham Polo 1875, which has developed significant relationships in China, Asia, the Middle East and other key global markets.
Anna Hall, CEO of HPA says, “Working with our longstanding development partner KOGI, this new agreement seeks to create a platform with huge potential for further commercial development of the sport. We are excited to showcase some of the best international polo, whilst at the same time bring our brand even closer to the game.
Simon Hawkins, CEO of KOGI says “Polo, is one of the world’s oldest team sports, is growing in popularity across a broad demographic; there’s a new world of opportunity out there to develop the game for players, sponsors, and spectators. Polo is played in over 70 countries worldwide, providing an international footprint with tremendous potential for commercialisation. This new agreement with HPA has fantastic potential to create more awareness of the Hurlingham Polo 1875 apparel brand and to energise this amazing sport in markets across the globe.”
Hurlingham Polo Association
In 1875, the Hurlingham Polo Association wrote the rules that would go on to establish the game of polo in the UK and across the globe. Today, the HPA is the modern governing body for polo in the UK and Ireland and with many other countries around the world using HPA rules. The HPA is responsible for the regulations and rules under which the game is played. This includes providing handicaps for anyone playing in the UK and Ireland and overseeing fixtures. The HPA also aims to further the interests of polo and to support the common interests of its affiliated clubs and overseas associations.
KOG International Ltd
KOG International Ltd are the master licensee of the Hurlingham Polo 1875 brand. Established in 2017, they have successfully established the brand in the UK and in 2019 saw King of Games International develop significant relationships in China, Asia, the Middle East and other key global markets as well as exploring avenues in the rest of the world. King of Games International are now inviting approaches from suitable regional master licensees, international distributors and new product licensees that are keen to explore the adventure of a partnership in a major lifestyle brand. The opportunity is significant and worldwide, the customer appeal transnational and the potential for partnership and growth is unlimited. If you are interested in finding out more information or have a business enquiry, please do not hesitate to contact a member of our team.
ENGLAND POLO FIXTURES 2023
FROM THE SPIRITUAL HOME OF POLO
Please note that tickets will be available soon. This will be communicated at a later date.
31st March - USA v England - Westchester Cup - USA
9th April - Australia Ladies v England Ladies - Australia Test match - Sydney
9th June - England v TBC - Polo In Park - London
10th June - England v Ireland - Golden Jubilee Trophy - Beaufort
24th June - England Ladies v Argentina - Diamond Jubilee Trophy - Cirencester
3rd July - 9th July - England Ladies, European Championships, Punta Ala Polo Club - Italy
29th July - England v Commonwealth - Kings Coronation Cup - Windsor
29th July - Young England v Commonwealth - Whitbread Trophy
September England, FIP European Championships, Dusseldorf Polo Club - Germany
11th November - England Invitational - Desert Palm - Dubai
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